We manage all aspects of a qualitative project, from recruiting and moderating to analysis and reporting.

 

Some issues we address:

• Category exploration including usage and cultural meaning

• Brand and corporate identity and positioning

• Product and service positioning

• Customer journey mapping

• Advertising and communications development and testing

• New product development

• Naming

• Logo design

• Packaging

• Website development and refinement
   

Some methods we use:

• In-person: Focus groups, mini-groups/dyads/triads, one-on-one interviews

• Online/mobile: 

  • User experience (UX)

  • Digital diaries

  • Focus groups

  • Ideation and co-creation

  • Week-long or longer-term blogging

  • Discussion boards

  • Chatbot boards

  • Panels/insight communities

• Behavioral observation

• Ethnography, e.g., in-home interviews, friend parties