Quantitative Research

 

 

We manage all aspects of a quantitative project, from survey development and data collection to analysis and reporting.
 

Some issues we address:

• Advertising awareness and effectiveness

• Concept testing

• Customer satisfaction

• Brand and corporate identity

• Naming

• Logo design

• Packaging

• Price elasticity

• Attitude and usage tracking and benchmarking

• Product adoption
   

Some methods we use:

• Behavioral choice modeling

• Cluster analysis

• Conjoint analysis

• Discriminant analysis

• Factor analysis

• Modeling

• Multiple regression

• Perceptual mapping

• Segmentation 

• Trade-off analysis